FOMO and Philanthropy

The general public perception of social media and FOMO in particular is pretty well-known.   The one thing most people do not pay attention to is the fact that an addiction to social media does have its benefits.

Implementing Social Good and Positive Change!

Social media can be a tool used to help spread information and connect people mobilizing to create change. Within the last year, many companies have seen an increase in “social good”-based actions. According to J. Mack, editor of Black Enterprise, “Large-scale movements, from uprisings and protests to public celebrations and fundraising efforts, all spread and heightened via social media and real-time conversations happening globally.”

According to Mack, Brands big and small can get great value from connecting beyond our country’s borders using social media.

“Brands can tap into the spirit of social good by creating movements around their CSR [corporate social responsibility] efforts and calling people for ideas. They should enable hands-on consumers to show passion for and engagement with the relevant cause or campaign –providing them with tools for involvement,” says Mack.

 

Works Cited

Black Enterprise. Web. 16 May 2012. <http://www.blackenterprise.com/technology/top-trends-shaping-social-media-in-2012-and-beyond/?replytocom=346187&gt;.